Style Power

My employer, Bloomberg News, made a style change over the weekend that was buried in the middle of an e-mail of updates on this or that. From now on, the company refers to the war in Iraq as Iraq War, uppercase. It's a proper noun now. The general public may have been calling it that for a long time - but to me, it is a major event. When newspapers and wire services give it a new name, Iraq War, history will reflect it that way. It won't be known as the ``war in Iraq.'' Now there will be a chapter in the history books on the Iraq War. A simple change in style can have a big impact.