I was back on campus last night to speak with the Public Relations Student Society of America chapter and again came away impressed with the Bobcat students. There were about 50 students who attended the meeting and it seemed as if each one of them stayed afterward to ask a question specific to their career. (Check out the PR Week Career Guide and Salary Survey)
Here's what impressed me the most - the number of freshmen who were at the meeting and the insightfulness of their thinking. At their age, I was a deer in headlights. Today, it seems as if they're the ones driving the car. Congrats to them as they build their own brands during college.
We talked about the need for them to not look at the world like everyone else; rather, they must look at each story with a public relations viewpoint. We looked at some recent examples, including how Murray Energy CEO Bob Murray struggled with the media during the recent tragedy in Utah. Here's some links:
http://www.breitbart.tv/html/4032.html
http://www.breitbart.tv/?p=4034
http://www.breitbart.tv/?p=4039
This group's challenge remains to continue the chapter's tradition of public relations excellence, and I'm confident they're off to a good start for this school year.
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